SEO (Search Engine Optimization) definition
the methods used to boost the ranking or frequency of a Web site in results returned by a search engine, in an effort to maximize user traffic to the site: The first step in search-engine optimization is to generate keywords that are relevant to your site’s content. Abbreviation: SEO (from Thesaurus)
From Wikipedia:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[ news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Mobile Search :
Mobile search is an evolving branch of information retrieval services that is centered around the convergence of mobile platforms and mobile phones and other mobile devices. Web search engine ability in a mobile form allows users to find mobile content on websites which are available to mobile devices on mobile networks. As this happens mobile content shows a media shift toward mobile multimedia. Simply put, mobile search is not just a spatial shift of PC web search to mobile equipment, but is witnessing more of treelike branching into specialized segments of mobile broadband and mobile content, both of which show a fast-paced evolution. (from Wikipedia)
SEO is an essential part of your online marketing strategy. Optimizing your web presence will get you much higher ranking. Optimizing your listing properly will yield you highly targeted traffic – those individuals or companies that are already interested in what you have to offer which means Positive ROI (Return on Investment) and increased sales.
Brand – kind, grade, or make, as indicated by a stamp, trademark, or the like: (i.e.the best brand of coffee).
Reputation – 1. the estimation in which a person or thing is held, especially by the community or the public generally; repute: a man of good reputation.
2. favorable repute; good name: to ruin one’s reputation by misconduct.
3. a favorable and publicly recognized name or standing for merit, achievement, reliability, etc.: to build up a reputation.
4. the estimation or name of being, having, having done, etc., something specified: He has the reputation of being a shrewd businessman.
Search engine optimization is not just about picking a few half-baked keywords one time and thinking your done. SEO requires full time dedication, which means hours of research and integration. Optimizing and engaging your potential clients to use your business or service. Great SEO and Mobile search requires technical knowledge and experience.
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